Digital Production
Much of today’s smartphone technology is capable of recording acceptable quality video, but when it comes to audio many people don’t extend their equipment to an external microphone and instead adopt a “that’ll do” approach. In most cases, for example a “how to” video, people will watch through the information because they want the content being supplied. However, if you’re trying to make an impression, lead a customer down a sales funnel, then putting them at ease with professionally produced audio is going to leave a much longer lasting impression.
Why do we “turn the radio down” when we’re looking for a street address, or skip to the next video because the audio is “annoying”? Most people will tolerate a sub-standard picture if the accompanying audio is good, but this is seldom the case in reverse.
If you’d like location sound for a digital production, or a post production sound for Facebook or YouTube, the contact the team at Cybersoft Creative today!