TV Advertising creates, builds and grows brands.
If you’re looking to increase your brand awareness, build credibility and start a conversation with hundreds of thousands of potential customers in seconds, then TV should be an essential part your marketing strategy.
It has been shown that digital campaigns, that is those running on social media and search platforms, achieved 60% greater ROI when combined with TV.
TV is an extremely effective storyteller – the means by which we remember, associate and identify. It is a content creator, a trusted news source, a supplier of live sport and professionally produced drama and entertainment. Content and commercials are regulated.
People watching TV are engaged, they are watching a large screen, listening to high quality sound, and tend to be in a relaxed head space. Higher rating programmes frequently achieve viewing figures in excess of 200,000 viewers.
Some business owners believe TV advertising is expensive. This isn’t necessarily the case. If you avoid peak time spots and be strategic about which programmes your audience (your target demographic) is watching, a campaign including creative can be put together for under $5000.